Tuesday, June 02, 2009

Who flipped the pop-culture snow-globe??

I think someone has seriously messed with my head. Because what I'm seeing in this early summer wave of pop culture makes me think someone has moved me to an alternate universe.

Why? Well, I just left http://www.boxofficemojo.com/, which just advised me that the #1 movie in the United States for 2009 to date is....the J.J. Abrams reboot of Star Trek. To the tune of $210 million, thank you very much.


I grew up as a big fan of Trek, but as more movies came out, had to be solaced by the fact that Trek just wasn't "mainstream." For a Star Trek movie to reach "blockbuster" status was pretty darned rare. And given the relatively abysmal, but still somehow underrated "Nemesis" as he unintentional sendoff of the previous "Next Generation" crew, the last thing that seemed in the offing was more Trek; and, yet, Paramount threw $160 million at Abrams, told him to go for it, and he did. And what he did is simply dynamite, with Trek still playing beyond its fourth week in over 3,500 theaters. Somehow, J.J. Abrams has actually managed to make Star Trek cool.

America's entertainment industry is in a bit of a creative void, and as a result, dips into the pool of the known have made franchise reboots such as Dark Night, James Bond, and re-hashed music popular, with mixed results. I must admit, however, that this particular reboot is a delightful treat. In a world where "reality" TV offers us neurotic, self-absorbed psychoparents, hostile cake-bakers, and tattoo artist documentaries, this respite into TV's simpler time translated anew onto the big screen is welcome.

Live Long and Prosper, indeed.

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